The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Proctor Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Leon County Humane Society
Tall Timbers
Leon County Schools
Big Bend Hospice
Tee Off For Tots
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Proctor Subaru

Subaru and Proctor Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Home Fur The Holidays December 2019  –  Lisa G

Proctor Subaru held its annual "Home Fur The Holidays" event on December 14th, 2019. Guests walked into the showroom greeted by cookies, cupcakes, lunch from Mission BBQ and a great swag bag filled with a first aid kit and a portable dog water bowl! Whether they were there to adopt a dog or bring in their pup for a picture with Santa, it was a great time! Twenty dogs from the Leon County Humane Society were adopted!

St. Marks Stone Crab Festival 2019  –  Don G

After a brief hiatus due to Hurricane Michael, the 2019 St. Marks Stone Crab Festival went off without a hitch. Proctor Subaru’s presence at the event was felt, and seen, immediately upon entering the event area. With free koozies, tote bags and the promise of the chance to win a Yeti cooler, people flocked to check out all that Proctor Subaru had to offer. Up and down the sides of the street, assorted food vendors displayed signs with claims of their stone crab legs being the “World’s Best”. Event goers were treated to live music while they enjoyed all of the delicious dishes that the event had to offer. All in all, 2019 was a great year for the St. Marks Stone Crab Festival.

Tee Off For Tots Social and Car Raffle 2019  –  Nigel A

The annual Tee Off Social and Raffle benefits the Proctor Endowment for Children with Diabetes and the Tallahassee Memorial Children’s Center. Setting itself apart from previous years’ iterations, the 2019 Tee Off Social and Car Raffle was hosted at Iamonia Farms - a serene and beautiful setting. The fresh scenery, away from the epicenter of Tallahassee, was a welcomed change by the guests. Those who attended the event were treated to a plethora of food, drinks, live music and other such entertainment! There truly was a little bit of something for everyone, even for the little ones that were in attendance. As the sun began to set over Iamonia Farms, the winner of the 2020 Subaru Outback Premium was announced to a large and eager crowd.

Paws Fur A Cause  –  Lisa G

Proctor Subaru's "Paws Fur A Cause" pet adoption event on March 16th, 2019 was a record-breaking success! The day started off with goat and bunny yoga. This event gave 66 dogs from the Leon County Humane Society their fur-ever home! Attendees enjoyed live music, food from Mission BBQ and drinks from GrassLands Brewing Company and all the proceeds were donated to the Leon County Humane Society! With the help of our community, we were able to donate $4,500 to the Leon County Humane Society!

Home Fur The Holidays 2018  –  Lisa G

Where can you find Santa, dozens of friendly dogs, and a hearty offering of tasty treats? At Proctor Subaru’s annual Home Fur the Holidays event! On Saturday, December the 8th, Proctor Subaru’s annual adoption event witnessed over 19 dogs find forever homes. Smiles were everywhere as wagging tails and furry grins greeted you at the door. Everyone left with full hearts and tummies from the plethora of sweets from the Cake Shop and cheesy goodness from Tally Mac Shack. Thank you to everyone that helped make this event possible and to Proctor Subaru and Leon County Humane Society. We’ll see you all next year!

Tee Off For Tots 2018  –  Jessica Z

The 2018 annual Tee Off for Tots Par-Tee was a huge success! The event took place on Sunday, October 28th at Proctor Subaru. The proceeds from all of the tickets sold went to the Proctor Endowment for Children with Juvenile Diabetes and the Children’s Center at TMH. A delicious dinner was provided by The Seineyard Seafood Restaurant and desserts were provided by SoDough Baking Co. Live music was performed by the band Revival. Thank you to all the employees who worked this event and made it one to remember!

You're My Type Blood Drive 2018  –  Diane A

On Saturday, February 10th, Proctor Subaru hosted the “You’re My Type” blood drive. This was hosted in collaboration with One Blood. A total of 60 units of blood were collected with those units having the potential to save up to 180 sick and injured patients from local area hospitals. A big thank you to all that donated. We appreciate our helper: Lydia Vukic, Alyssa Stroud, Laura Jones, Regina Garay, Chantal Gainous, Austin Holm, and Erik Thompson.

Pets and Their People 2018  –  Lisa G

Proctor Subaru’s “Pets and Their People” pet adoption event was a huge success on March 17th, 2018. 18 dogs were adopted through the Leon County Humane Society. Attendees enjoy brunch from Street Chefs Food Truck, Bloody Marys and Mimosas from GVO, family and pet photos with Selfietally, live music and of course lots of Proctor Subaru giveaways! Everyone had a great day meeting pets and people from throughout the community. All of the pets featured for adoption by The Leon County Humane Society found their forever homes and we could not be happier with a result like that. Thank you to our volunteers: Alyssa Stroud, Sarah Angelotti, Hallie Dawkins, Angela and Isabella Holcombe, Lydia Vukic, Laura Jones, Erik Thompson, Priyanka Raj, Natalie Bernsee, Bobby Riley, Tony Watts, Austin Holm, Chantal Gainous, and Anthony Lopez!

Home Fur The Holidays 2017  –  Lisa G

Proctor Subaru hosted a Home Fur The Holidays even on December 16th, 2017. This is an annual pet adoption event, hosted in collaboration with the Leon County Humane Society. Furry friends had their pictures taken with Santa. Food was provided by Street Chefs food truck and sweet treats contributed from The Cake Shop. Attendees received a goodie bag full of Subaru branded pet supplies. Overall, 15 dogs were adopted and are now in their forever homes.

2017 Stone Crab Festival  –  Charlene B

Proctor Subaru was the presenting sponsor at the 2017 Stone Crab Festival on Saturday, October 28th. The festival is dedicated to promoting the rich history and resources of the St. Marks area. Portions of this years profit from the festival will be donated to local St. Marks programs. There were plenty of fresh-from-the-Gulf Stone Crabs and all kinds of local delicacies like fluffy fries, alligator on a stick, and every type of seafood! Local vendors sold art, jewelry, and hand crafted furniture. Thank you to our volunteers for representing Proctor Subaru at this fun filled event! There was over 1,000 people in attendance!

Tee Off For Tots 2017  –  Laura J

The 2017 annual Tee Off for Tots Par-Tee was a huge success! The event took place on Sunday, October 22nd at Proctor Subaru. Over 700 tickets were sold and those proceeds went to the Proctor Endowment for Children with Juvenile Diabetes at the TMH Foundation. A delicious dinner was provided by The Seineyard Seafood Restaurant and desserts were provided by Social Catering. Live music was performed by the band SMITH. The night ended with one lucky guest winning a brand new Subaru Crosstrek! Thank you to all the employees who worked this event and made it one to remember! ¿

Puppy Yoga  –  Lisa G

The Leon County Humane Society held a puppy yoga event at Proctor Subaru on Sunday, February 12th! They raised $1,117 in fundraising, gained 1 new LCHS membership, and have 4 pending puppy adoptions. There was approximately 120 participants and 25 puppies at the event. Thank you to everyone who participated! We would like to especially thank Proctor Subaru Tallahassee for providing such a perfect space for this hilarious, adorable event. Proctor Subaru has always shown an incredible amount of heart for animals in Tallahassee.

You're My Type - Blood Drive  –  Diane A

You're My Type Blood Drive at Proctor Subaru. There were 71 Donors registered! 28 Donors were first time donors at your drive! Woo Hoo! 8 Donors did double red cells! AWESOME! A total of 68 units was collected! So those 68 units will account for approximately 204 blood products available for transfusion to sick and injured local hospital patients. On behalf of the patients who have received these units, we express our heartfelt gratitude and relay a thank you from the families who are able to create more memories with their loved ones as a result of the wonderful contributions Proctor Subaru has provided.

Pets & Their People 2017  –  Lisa G

Twelve dogs found their new forever homes at this year's event! We are so thrilled to have been part of another amazing Pet's and Their People organized by Tallahassee Magazine and hosted by Proctor Subaru Tallahassee! Thank you to everyone who came out on Saturday, March 18th and especially to those who adopted their new furry friend. Each adoption means another life saved! We want to take a moment to sincerely thank the teams of Tallahassee Magazine, Proctor Subaru Tallahassee and Compass Marketing & Consulting for making this fantastic event happen every year. We are honored to be a part of making so many people and their pets happy.

A Home Fur The Holidays - Pet Adoption Event  –  Lisa G

For the 4th consecutive year, Proctor Subaru teamed up with the Leon County Humane Society (LCHS) for their annual pet adoption event. This year's event took place on December 5th 2015 from 10 am thru 2pm right inside our dealership showroom. Click the video to see these wonderful animals.

Tee Off For Tots-Tallahassee Memorial Healthcare  –  Dawn S

Tee off for tots is a charitable event between The Proctor Dealerships and Tallahassee Memorial Healthcare. Click the Video to find out more.

Pets & Their People  –  Sabrina R

On March 21st Proctor Subaru paired with Leon County Humane Society (LCHS) to host its 11th annual "Pets and Their People" adoption event. LCHS brought more than twenty puppies and dogs of all ages and sizes to the event, in hopes of finding them all forever homes. In turn, people from the Tallahassee community came out with family, friends, and even pets to help save and enrich the lives of all of these animals by adopting, donating, and simply sharing their time and love. The event was the most successful to date, with a grand total of 15 dogs getting adopted! The event also featured brunch provided by Sonny's, live musical entertainment, local vendors, and more! It was a great chance for all different members of the community to come together to support this worthy cause. LCHS is Tallahassee's largest no kill, non-profit animal welfare organization dedicated to saving Tallahassee's homeless pets by educating the community about responsible pet ownership and reducing pet overpopulation. "Pets and Their People" provides LCHS an exceptional opportunity every year to spread their mission with the community and find homes for so many sweet pets, for which LCHS is continually grateful. With the great success of this year's events, we can only imagine what we will accomplish next year!

True Love Oneblood  –  Diane A

For the 5th consecutive year, Proctor Subaru teamed up with Oneblood (formerly the South Eastern Community Blood Drive) in early February to put on the True Love OneBlood community blood drive. The event usually takes place around Valentines, so we incorporate a love themed atmosphere for our patrons. All donors are welcome to various goodies, and are entered into a raffle with the chance to win some really cool prizes. This year, True Love OneBlood brought in 36 units of blood donated, and that will account for 108 blood products available for transfusion to sick and injured hospital patients. We love putting on this event, and relish the opportunities that we have to bring the Tallahassee community together. True Love OneBlood is an excellent example of this, and we're proud to do our part. What makes it even more rewarding is knowing that this event ultimately helps save lives. OneBlood is a community asset responsible for providing safe, available and affordable blood to more than 200 hospital partners and their patients throughout most of Florida and into parts of South Georgia and Alabama. OneBlood collects nearly one million units of blood annually, operates more than 70 donor centers and deploys nearly 200 of its signature Big Red Buses throughout its service area for blood drives.

Home for the Holidays at Proctor Subaru  –  Mark K

"A Home for the Holidays" is Proctor Subaru's pet adoption event that takes place annually in conjunction with the Leon County Humane Society (LCHS). This year's event took place on December 6th from 10 am thru 2pm right inside our dealership showroom. "A Home for The Holidays" features fun holiday-themed activities throughout the day including; free holiday photos (complete with holiday props), giveaways and treats for all attendees, and over a dozen foster dogs available for adoption. What's great about this event is that even folks who don't plan on adopting are welcome to bring their pets, and you'd be surprised how many do! It makes for a wonderful atmosphere that certainly encourages adoption. When this year's "A Home for the Holidays" was all said and done, 12 dogs found new homes, which set a new record for our adoption events in partnership with LCHS! This event is all about recognizing and supporting the great work of Leon County Human Society. LCHS is a dedicated non-profit organization that plays a pivotal role throughout the greater Tallahassee Community. Their excellent fostering programs help educate the community about responsible pet ownership. Additionally, the Leon County Humane Society works to reduce pet overpopulation and euthanasia through programs such as Spay and Neuter, Rescue Ride, and Friends Fur Life.